It’s said that Sunday is the most effective day to post coupons. Use quotes in your message to engage your audience. Many falsehoods, like the ones previously listed, are circulating the web, so how do you know how best to handle Facebook marketing? If you read this article, you’ll be able to do that if you use it to your advantage.
It is important that all online content is linked back to your Facebook. For example, link a summary of your blog onto Facebook if you have one. Even your tweets from Twitter can be linked to Facebook and be displayed there.
When you want more people to Like WOW Classic Gold, offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won’t get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Take time to answer questions and respond to comments posted on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Responding in a timely manner will help improve your credibility.
Don’t be afraid to promote yourself. You often here that it’s bad to hard sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.
Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Be sure that your Facebook page allows sharing of content. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook is all about sharing and interacting with other people. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they don’t want to be feel like you are spamming them.
Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don’t. You don’t want someone to try to join your page only to be told that you have reached your limit. They probably won’t come back to try another time.
Take advantage of any features Facebook allows you to create custom sub-pages through use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
Ask your followers to interact with each other. If a conversation is started on one of your posts, allow it to continue. If you police your page and stop conversations that your followers are enjoying, they may resent you. You only need to intervene when things begin to get offensive.
Look for other brand’s best practices and learn from them. Facebook is not a new medium anymore. There are tons of companies dealing with Facebook marketing every single minute of the day. Look into what seems to be moving the needle, and figure out how your brand or company can be doing the same.
Pay attention to the application boxes that are just under the cover photo on your page. It is possible to make little apps that will direct users to your actual website or to your Twitter page, for example. You can even change up the pictures on the boxes, allowing you to put your unique stamp on things.
Now that you know a bit more about marketing with Facebook, you can start the planning phase. Remember these tips as you go forward. They can get you started on a successful marketing campaign.